Beyond A/B Testing: Getting More from Experiments

May 3, 2023
Nike Experimentation and Causal Inference Lunch & Learn Series

In my journey to improve the design and analysis of A/B tests, I have turned to the literature on observational causal inference. Along the way, I have learned several techniques to level up experiments. These techniques include tests of equivalence and non-inferiority, closed testing procedures, methods for non-compliance, and heterogeneous treatment effects.

Bob Wilson
Bob Wilson
Data Scientist

The views expressed on this blog are Bob’s alone and do not necessarily reflect the positions of current or previous employers.