Beyond A/B Testing: Getting More from Experiments
Date
May 3, 2023
Event
Nike Experimentation and Causal Inference Lunch & Learn Series
In my journey to improve the design and analysis of A/B tests, I have turned to the literature on observational causal inference. Along the way, I have learned several techniques to level up experiments. These techniques include tests of equivalence and non-inferiority, closed testing procedures, methods for non-compliance, and heterogeneous treatment effects.
Bob Wilson
Data Scientist
The views expressed on this blog are Bob’s alone and do not necessarily reflect the positions of current or previous employers.